I started reading the blog Stuff White People Like when it had only one million hits. Today, that number is rapidly approaching twenty million.
The blog is witty, funny, and well-written (excepting occasional grammatical errors). It gently pokes fun at generic white culture. The format is simple: Identify a fairly common facet of white culture, parody it, and then instruct the reader how to use it to his advantage.
The blog’s humor deftly toes racial lines without causing offense (at least on my part) by staying within certain boudaries. Primarily, it resorts to stereotypes that are not always accurate. A quick skim of the comments will show how many “non-white” readers identify with the posts, and vice versa. Secondly, its tone is consistently light-hearted. It’s easy to separate teasing from derision. And lastly, the absurd proposition embedded within every post that this knowledge can be used for one’s advantage highlights the comical aspect of the writing.
In sum, if you ever find yourself donning a North Face jacket, eating an $8 sandwich, studying art or the humanities, attending an Oscar Party, preferring microbreweries, or knowing What Is Best for poor people, then this blog is for you.